Arnulfo Leguizamo is who every cafetero in Colombia should aspire to be: As a member of Asociación Los Naranjos, he is a leader in his community and supports his fellow farmers in their efforts to improve their quality. In 2011, he won the first prize at the Cup of Excellence with coffee from this farm. An unprecedented price of $45/lb was paid for the Cup of Excellence–winning coffee. He continues to be a hard-working, approachable, and generous producer, and an inspiration to others—including his son Diego, who has started managing Finca El Faldon alongside his father. Diego has trained up as a cupper and seeks to be in charge of operations in the future, a multigenerational coffee family.

Recently, Arnulfo has become even more of an innovator and leader in his community by opening a café.